The printed bags you provide your customers are a clear-cut marketing tool. They are exposed to the outside world and have the potential to raise brand awareness to an audience that might have never otherwise considered or found your brand. Tote bags are one of the best options to achieve this kind of boost in untargeted, mass visibility because customers are so much more likely to regularly re-use the bag. Companies should be wary about their design, though. The artwork, slogan, or message needs to be appealing, rather than just branded. Effective printed tote bag design will blend your brand’s personality with a style or movement that your customers wanted to wear.
Show Your Personality With A Slogan
Slogans don’t have to solely focus on your business. They can be a little phrase that your brand becomes synonymous with. For example, “I’m lovin’ it” – we all know which brand that saying represents.
A witty caption or rhyming words can capture the attitude of your audience and ensure they associate them with your brand. This is positive marketing. The bonus is, that making a funny slogan is likely to draw a lot of attention. For example, Noble Rot, a bar and restaurant in London, produced a printed tote bag with the words “sex drugs and pinot noir”. The saying is funny because it’s controversial and contradictory. The bag was for sale from the premises, but was so popular that it elevated this bar, which has a limited audience because of its single location, and turned it into an infamous hotspot!
Collaborate With An Artist
Your design or artwork doesn’t have to be completely your responsibility. Partnering with an artist to design something effective, emotive and beautiful could get the attention of even more people. One of the biggest benefits of partnering with another artist is that collaborations bring in business on their own. Fans of the artist can be automatically interested or connected with your brand now, too!
The important thing to bear in mind will be pairing with an artist that compliments your brand. For example, an innovative company that has forward thinking designs might opt for an artist that uses modernist trends, line drawing and minimalism.
Sell Pins, Patches and More Add-Ons, Too!
If customers are going to buy your printed tote bags, they are already fans for your business. Consumers love to customise and express themselves, too, which is probably one of the reasons they’re interested in showcasing your business by buying a bag in the first place!
Designing and selling little extras for customers to add to their bags could help drive your profit. These by-the-tills items allow individuals to customise your bags, promoting a creative, fun and individual brand aesthetic. What’s more, pins and badges are even more transferable than bags. Customers can sport these on the jackets and coats they use every day, which is fantastic, free publicity for you!
People Love Plain!
When in doubt, keep things simple. There’s a reason less is more, and minimalism is king. People want the convenience of a printed tote bags, but sometimes just want their bag to blend in. Choosing a basic, versatile colour such as natural cotton, white or black could make your bags more appealing. Keeping the design simple, with a single brand name or logo. Although it might seem subdued, this is also a great way to express the personality of your brand. Perhaps you’re all about efficiency, simplicity and solutions, or boast and industrial aesthetic – this design is perfect for you!
The important thing to bear in mind is always matching your printed tote bag design with the personality of your business. Accurately representing your business is the key to expressing yourself and drawing more customers that are going to be interested and spend money with your brand.