The printed bags you provide your customers are a clear-cut marketing tool. They are exposed to the outside world and have the potential to raise brand awareness to an audience that might have never otherwise considered or found your brand. Tote bags are one of the best options to achieve this kind of boost in untargeted, mass visibility because customers are so much more likely to regularly re-use the bag. Companies should be wary about their design, though. The artwork, slogan, or message needs to be appealing, rather than just branded. Effective printed tote bag design will blend your brand’s personality with a style or movement that your customers wanted to wear.